Confidential · Acquisition Package

SHIFT
Acquisition Brief

SHIFT is a turnkey, dealer-only inventory sourcing marketplace ready for IP transfer. Built for acquisition by Cox Automotive, Manheim, AutoTrader parent, or any major player needing a dealer-facing product moat in the used-car space.

$1T+

US Used-Vehicle Market / Yr

65K+

US Used-Car Dealers

9.8M

Independent Sales (2025)

22

Hi-Fi Screens

Sources: Cox Automotive 2025 forecast · Kelley Blue Book, Dec 2025 · NIADA UCIR 2025

01

The Product

SHIFT is a dealer-only inventory sourcing app that works like a professional Tinder for used cars. Verified dealers swipe through AI-curated listings that match their Buy Box criteria — seeing net profit before touching anything. From interest to closed deal, everything happens inside SHIFT.

Private sellers list vehicles, see which dealers are interested, and negotiate directly — no auctions, no lot fees, no cold calls. The platform earns on every inspection and every close.

02

The Moat

Verified Dealer Network

Every user is NIADA & DMV-verified. No consumers, no noise — just serious buyers.

Buy Box AI

Proprietary matching engine learns each dealer's criteria. Gets smarter every deal.

In-App Inspection

150-point certified inspection scheduled, completed, and reported inside SHIFT.

Integrated Escrow

Funds held until title clears. First platform to unify escrow + title transfer natively.

Cox Automotive Integration

Deep API connections to DealerTrack, Black Book, Inventory+, Manheim.

Profit Intelligence

Real-time Black Book pricing overlaid on every listing. Margin shown before tap.

03

Competitive Landscape

PlatformProfit ShownIn-App InspectionEscrow Built-InAI Matching
ManheimPartial
ADESA
Carvana
SHIFT ✦
04

Revenue Model

Inspection Fee

$199 per scheduled inspection

Scales with deal volume. No inspection = no close. Captive revenue per active dealer.

Platform Fee

$250–$500 per closed deal

Tiered by sale price. Aligned with dealer profit — the more they make, the more we earn.

SaaS Subscription

$299/mo per dealer seat

Recurring revenue floor. Unlocks analytics, priority feed, and API integrations.

05

What's Included

Brand & Design

  • Full Figma design system
  • Manrope typography kit
  • SHIFT color tokens & glass components

Product

  • 22 hi-fi interactive screens
  • Dealer + Seller full user journeys
  • Role-based onboarding flow

Business

  • Revenue model & unit economics
  • Market sizing ($1T+ US used market)
  • Competitive analysis matrix

Technical

  • API architecture spec
  • Cox Automotive integration guide
  • Escrow & title transfer flow docs

Pitch Materials

  • Investor deck (22 slides)
  • 10–14 min demo script
  • Acquisition brief (this doc)

Code

  • Next.js + TypeScript app
  • shadcn/ui component library
  • framer-motion animation system
06

Financial Projections

US market only at launch — international expansion follows scale. Penetration is measured against the 65K+ independent dealer base tracked by NIADA.

Year 1

$2.1M

500 dealers

0.8% penetration

Beta + early adopters

Year 2

$9.6M

2,400 dealers

3.7% penetration

AI engine + national rollout

Year 3

$28M

6,500 dealers

10% penetration

Full network effects

Model assumptions: $299/mo SaaS per dealer seat · $199 per inspection · $250–$500 platform fee per closed deal. Market context: ~38M used units sold in 2025 (Cox Automotive) · avg used listing price $26K (Kelley Blue Book, Dec 2025) · independent dealers retailed 9.8M units in 2025 (NIADA UCIR) · industry avg gross per used unit ~$1.5–1.7K (Haig Report, 2025). SHIFT is a pre-revenue prototype: all product metrics and revenue projections shown are illustrative models, not actual platform performance.

Ready to move forward?

Full IP package. Acquisition-ready. All design, code, business docs, and integration specs transfer at closing.